Welcome to Well Informed, our weekly roundup of all the wellness news you need to know. Have a hot tip for us? Email firstname.lastname@example.org with the subject line “Well Informed”
Is Denim Coming for our Athleisure?
Levi’s (you know, the makers of the first pair of jeans you owned, the ones your dad still owns, and the ones that became retro-cool again in recent years), has announced plans to go public for the second time. On Wednesday, the company filed the paperwork for an initial public offering, and plans to use the proceeds from going public for “general corporate purposes” and expansion into China, India, and Brazil (the company first went public in 1971 but turned private again in 1985).
In 2017, the brand reported an 8% sales increase – its highest growth rate in a decade. For comparison, in the same year, the activewear category only rose 2% from 2016 (though sales in the U.S. still totaled $48 billion so…). Luckily for us athleisure devotees, some brands (Lole, Athleta) have added denim with a bit of lycra for stretch to their lines, meaning we don’t have to give up the chance to engage in a spontaneous yoga session (or just get limber in line for brunch) anytime soon.
Read More: CNBC
Call it the Starbucks of Fitness – It’s About to Be Everywhere
Have you noticed a few more Orangetheory locations popping up in your neighborhood? Turns out, the fitness company has serious goals for a Canadian takeover. The chain has announced that it will open 84 new studios in Canada in nine provinces in 2019, a 40% year-over-year growth rate. In fact, in just the first quarter of this year, expect 12 new studios to open across the country.
The company also announced a move towards becoming more of a tech company, with the release of new proprietary wearable fitness trackers, a new app and challenge tracker system, and new tech to track the distances participants cover rowing and running during workouts.
Read More: PR Newswire
Instagram Launches Web DMs
Instagram is out to become your go-to platform for messaging. TechCrunch found that the company is internally testing a web version of direct messaging that would let users chat without the app (on a web browser). The feature is still being tested internally, but TechCrunch notes that the current design is likely to show the message icon on the top right of your screen (as on the app), and that it will use an Instagram.com/direct/ URL structure. No word on when this will launch to the public.
Read More: TechCrunch
Netflix & Yoni Egg?
They’re in your inbox with a newsletter, your beauty cabinet with a skincare line, and on your commute with a podcast. Now Goop is coming for your TV with a new docuseries with Netflix. The streaming series launches this fall with 30-minute episodes hosted by Gwyneth and her chief content officer (and co-host of the Goop podcast), Elise Loehnen. Like the podcast, the Netflix series will include input from experts, doctors, and researchers, and will focus on physical and spiritual wellness.
Meanwhile, the Goop podcast has signed an exclusive distro deal with Delta, which will stream eight episodes on 600 planes. If that wasn’t enough, the company is also launching a food program and a book club.
Read More: Variety
Calm App Secures $88 Million in Funding
There’s big money in meditation. Just ask Calm, the popular meditation app that launched in 2012 and just announced the close of an $88 million Series B financing, with a valuation of $1 billion (led by TPG Growth and with participation from CAA, Insight Venture Partners, and Sound Ventures). The app, which has also partnered with American Airlines to provide in-flight meditation on demand, has exceeded 40 million downloads worldwide and boasts one million paying subscribers.
Read More: TechCrunch
Cracking Down on Selling Fake Instagram Followers
Trying to take a shortcut to Insta-fame? Here’s a reason you might want to think again. The New York Attorney General’s office has settled a case with a company that made millions creating fake social media posts and comments for celebrities, public relations firms, and others. “It’s the first finding by a law enforcement agency indicating that such activity constitutes illegal deception and illegal impersonation,” CNN Business reports. “The New York Attorney General’s office is making it clear that, in its view, selling fake social media activity in the state is illegal.”
Read More: CNN Business
The Weirdest Thing You Can Do in the Back of an Uber
Ok not that thing. But working out comes in a close second. Uber has collaborated with Adidas to create a series of isometric exercises you can do in the back seat of your ride. The guide, created by trainer Megan Roup and demonstrated by fit-fluencer Hannah Bronfman, includes “The Power Ab” and “Bridal Arms” in its six-move series. Just don’t kick your driver’s seat doing the “Knees Into Chest,” or you might risk a ding in your pristine 5-star score.
Read More: Uber
Victoria Beckham x Reebok is Here
Victoria Beckham is here to make Reebok a little more… posh. The former Spice Girl has collaborated on her first full-fledged collection with the athletic company, featuring studio-to-street looks that can be worn by women or men. “I’ve always struggled to find high-performance clothing that doesn’t compromise on style — and that’s exactly what I wanted to create,” Beckham told WWD. The collection will be sold through a micro site and in premium stores.
Read More: WWD
The Next Adidas Sneaker Designer: You
Adidas and Foot Locker are teaming up to create consumer-inspired sneakers. At various “cultural events and sport moments,” the companies will identify select consumers and young designers to co-create new, hyperlocal shoes, as part of their AM4 (“Adidas Made For”) line. The shoes will be produced at the brand’s Speedfactory in Atlanta, which will allow the company to deliver new shoes up to 36 times faster than standard industry production times. The first batch, AM4ATL (Adidas made for Atlanta) goes on sale January 28 at Adidas and Foot Locker websites.
Read More: Quartzy
SoulCycle x lululemon is Coming
Your skull & wheel apparel just got an upgrade: on January 22, lululemon and SoulCycle will release a new capsule collection. Available in select stores and online, the limited-edition line ranges from $18 to $228 and includes technical gear to take you from studio to street.
The Other Problematic Plastic
You’ve ditched disposable water bottles and plastic straws but there’s a new plastic we need to talk about. Turns out polyester, nylon, acrylic, and other synthetic fibers in our clothing are all forms of plastic, and now count for 60 percent of the material that makes up our clothes worldwide. Not sure if you’re wearing plastic in your clothes? Take another look at your fave leggings: the synthetic stuff is responsible for providing stretch and breathability in athleisure. And it’s not just the disposing of clothing that’s the problem, but washing it too – these fabrics leach into the environment just by being washed, and estimates show a single load of laundry could release hundreds of thousands of fibers from our clothes into the water supply.
Read More: Vox
The Wing Amends its Membership Policy to Allow Men to Join
On the heels of a gender discrimination lawsuit, private club and co-working space, The Wing (which is set to open an outpost in Toronto this year), has dropped its practice of not admitting men. The lawsuit, brought on by a 53-year-old man, sought damages of up to $12 million against the company. In a statement following the amendment, The Wing said they have “adopted written membership policies to ensure that The Wing’s staff is trained not to make assumptions about someone’s identity based on how they present, or to ask prospective members or guests to self-identify.”
Read More: Insider
A 2019 Trend We Love: Exercise for Emotional Well Being
Plenty of wellness publications have released their 2019 wellness trend predictions, but we particularly love this one from Equinox: People will use exercise as a means toward mental and emotional wellbeing. “At the end of workouts, you should feel psychologically and emotionally fatigued as you have had to safely work through pain, pay attention to breathing, stabilize yourself through movement transitions under load, and re-learn proper mechanics,” their expert Justin Mager, MD says. “Yet, you’ll also feel more satisfied and humble that you were engaged with healing and optimizing your body, mind, and spirit—not simply staying in shape.”
Read More: Furthermore
Lady Gaga’s Makeup Line is Maybe Possibly Arriving Soon
Back in May 2018, rumors of a Gaga makeup line started circulating when fans noticed her company, Ate My Heart Inc., filed a trademark in February that covered cosmetics, perfume, and skincare, for a company called Haus Beauty. Just before the new year, HausBeauty.com finally went live. The site is currently just a blank page with a spot for inputting your email address, but we’ll keep watching (along with everyone else) for updates.
Read More: ELLE
MINDBODY Reveals its Top 10 Strongest Wellness Markets in America
MINDBODY, the site that powers your reservations for nearly every studio in your city, has released its MINDBODY Wellness Index, a research study of more than 16,000 people, ranking the overall strength of the top 50 major wellness markets in the U.S. by analyzing customer behaviors and wellness business performance. At the top of the list of strongest wellness markets is Austin, Texas, thanks in part to high demand. The report notes that “businesses in Austin generate the most revenue per capita and experience the highest influx of new consumers to wellness businesses (as a percentage of population.”
New York (which gets combined with Newark and Jersey City in the study) comes in at 18 on the list but leads the pack in terms of overall fitness, with 37% of residents meeting the US Department of Health and Human Services Physical Activity Guidelines. Also interesting? Sixty percent of residents of those three cities (including the one that never sleeps) report getting at least 7-8 hours of sleep a night, making these locations the leaders in shut-eye.
Read More: PR Newswire
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