Remember when the closest we got to boosting our food with additional nutrients was buying a carton of Tropicana fortified with calcium? Today we’re not taking a sip of our coffee unless it’s been spiked and supercharged with ashwaganda powder or collagen. And that OJ? We’ll take a fresh-squeezed version blended into a smoothie with maca and super greens.
“Powders are serious power players,” reports Whole Foods in its 2018 trend report. “Because they’re so easy to incorporate, they’ve found their way into lattés, smoothies, nutrition bars, soups and baked goods. For an energy boost or an alternative to coffee, powders like matcha, maca root and cacao are showing up in mugs everywhere. Ground turmeric powder is still on the rise, the ever-popular spice used in Ayurvedic medicine. Smoothie fans are raising a glass to powders like spirulina, kale, herbs and roots for an oh-so-green vibrancy that needs no Instagram filter. Even protein powders have evolved beyond bodybuilders to pack in new nutrients like skin- and hair-enhancing collagen.”
Adding superpowders to our existing diet also provides a more luxe-feeling and slightly more virtuous way to boost our health than throwing back supplements in pill form. Why pop a capsule solo when you can meet a friend to get your immunity boost from a chaga latte?
Need more proof these supercharged foods are on the rise? Second Cup just launched its own turmeric latte.
We’re also seeing mushrooms go from pizza topping (or trippy pastime), to popular health boost. While you might currently have to hunt around or DIY your shroom-boosted beverage at home, we expect to see varieties like reishi, chaga, cordycepts, and lion’s mane popping up in to-go cups around the city. According to the Whole Foods report, this is one part of the trend we can expect to see popping up in our skin care products as well.
Locally we’re spotting supercharged powders in lattes at Impact Kitchen, ELXR, Calii Love, Strange Love, and Jimmy’s Coffee. Many of our favorite healthy fast-casual spots are bringing us collagen courtesy of their homemade bone broths. Been on Instagram lately? You might have spotted your favorite influencers pouring collagen powder into their morning coffee. And we expect serious expansion in 2018.