With it’s serious anti-inflammatory and antioxidant properties, it’s no wonder turmeric continues to hold a place in the wellness spotlight. One person who could have predicted our collective obsession? Marissa Bronfman, founder of turmeric company, Shot of Gold.
“Upon returning to Canada [after six years in Bombay], I quickly noticed turmeric was starting to become trendy in the west,” she tells us. “It’s a spice that is literally found in every single Indian kitchen, no matter caste or geography, and has been used there in food, drink and medicine since the dawn of time.”
So when she was looking to start a company in the healthy food space that would keep her connected to the country she loved, and allow her to also give back to India, naturally she set her sights on the super powder.
“I personally had turmeric in my Indian diet at least five days a week, if not every day,” says Bronfman. So when she got back to Canada, she “started chatting with people about turmeric and while many were intrigued, they didn’t know its benefits, where to find it, or how to use it. Or they had tried using it and ended up with yellow hands and stained countertops.
“I knew if I could make it easy and convenient for people to start adding turmeric to their foods and beverages that they would use it more often and reap the truly incredible benefits of this wonder spice.”
So she designed a way to make it easy to use ethically sourced (most of her ingredients are sourced from India to support Indian farmers), high quality, turmeric on a daily basis. “I started designing single-serving sachets – much like sugar packets or Starbucks instant coffee sachets – in a variety of sweet and savory blends,” she explains. “And Shot of Gold was born!”
“I knew from the first moment I started thinking about building Shot of Gold that I would ensure giving back was an integral part of our business model,” Bronfman says. Which is why Shot of Gold gives 5% of sales of their blends, apparel and accessories, to Magic Bus, a charity that works to educate and empower girls (as well as boys and young adults) in India.
But just tracking down a charity to support wasn’t enough for Bronfman. “It was absolutely imperative that I have total trust and faith in the charity I was choosing so that consumers would too. I didn’t want to just write cheques that went into a large pool; I wanted to know where the money was going and who it was directly helping.”
So last year, she went back to India and met two communities that benefited directly from Magic Bus programs.
“My experience with a class of grade nine girls at a government school in the village of Dahanu was so powerful that I knew these were the girls Shot of Gold would be working with,” she tells us. “We spent hours with the girls, laughing and playing, throwing turmeric in the air and singing songs. Even their school was painted yellow, and the small market down the road had gorgeous pyramids of freshly ground turmeric for sale.”
Why She (and We) Love Turmeric
“Turmeric, known as haldi in Hindi, is quite literally one of the most powerful ingredients in the entire world for preventing and treating dozens of ailments and diseases, from cancer and Alzheimers, to digestion and mood disorders,” Bronfman explains.
“Turmeric is an anti-inflammatory that has been shown in scientific studies and millions of personal accounts to rival lab-created anti-inflammatory drugs. It is often taken orally, usually in food or drink but can also be applied topically to heal the skin, whether for acne on the face or wounds on the body. India’s low rates of cancer and Alzheimers are often attributed by professionals to the presence of turmeric in their daily diet.”
Bronfman also tells us that pairing the turmeric with another spice (as she does in one of the three Shot of Gold offerings) can increase the healing benefits. “When taken with even the tiniest amount of black pepper,” she says, “our body’s abilitiy to absorb the curcumin in the turmeric increases by 2000%.”
Supercharge Your Diet
As the company celebrates its launch, Bronfman shares a few ways to use your Shot of Gold pouches, from coffee, to lattes, and even in your salad.
Good Morning Turmeric Coffee
Bronfman starts her morning with this super-powered coffee blend “to wake up my system and start working on any inflammation that might be in my body.” On top of turmeric, she supercharges her mug by adding cinnamon for more antioxidant and anti-inflammatory benefits, and raw honey for its antibacterial and anti fungal properties.
While she recommends putting the turmeric directly into your mug, Bronfman also points out you can mix it in with the grounds in a french press.
- Cup of coffee
- 1 sachet of Shot of Gold
- 1/2 tsp cinnamon
- 1 tbsp raw honey
Shot of Gold on the Go
When she’s out and about, Bronfman stashes a few Shot of Gold pouches in her purse to add to pre-made drinks and meals. Here are a few of her recommended hacks.
Plant-Based Lattes + Shot of Gold Turmeric Shots
“One of my favorite treats is a really well made almond mylk latte with delicious freshly roasted coffee beans and natural nut mylk,” Bronfman says. “I bump up its healing powers with a shot of Shot of Gold turmeric powder to help fight any inflammation and boost my immunity.”
Springtime Iced Teas + Turmeric
“Starbucks has a handful of iced teas, both with and without caffeine, that taste and look amazing with a shot of Shot of Gold turmeric added to them,” she tells us. “Now that spring has finally sprung in Toronto my iced Passionteas are all getting a shot of turmeric.”
Not So Boring Desk Lunch
How to liven up an office lunch hour? Try adding turmeric to your salad dressing. “It’s not overpowering and will add a nice golden hue to your daytime meal,” says Bronfman.
Not a fan of pre-made dressings? Bronfman suggests a DIY option like mixing EVOO with apple cider vinegar, plus a mix of salt, pepper, and other herbs.
Find Shot of Gold here and on Instagram at @myshotofgold. Shot of Gold is currently taking pre-orders for their turmeric powders (get 10% off with the code SHINEON). Apparel and accessories are available now.