We recently had the chance to catch-up with Lauren Bilon, Founder of Plume Lash & Brow Enhancing Serum. She and her team have brought to market a 100% natural lash and brow enhancing product with zero side-effects and impressive results (as we can attest to!).
Well TO Do: Please introduce yourself and Plume Lash & Brow Enhancing Serum to the Well TO Do readers.
Lauren Bilon: Hello Well To Do readers! I’m Lauren, the Founder of Plume Lash & Brow Enhancing Serum, it’s 100% natural and delivers impressive results with zero side-effects.
WTD: We LOVE the idea of a natural brow and lash enhancing serum. Tell us about how the product works.
LB: Plume’s patent-pending 100% natural formula has a three-part-effect on the appearance of your lashes and brows:
- Longer: Keeps hair follicles in a prolonged growth phase, allowing lashes and brows to achieve greater length
- Thicker: Locks in keratin, moisture, and key nutrients to increase hair volume, thickening and strengthening lashes and brows at the root.
- Fuller: Protects delicate hairs from environmental harm and breakage to keep more lash and brow hairs in place.
WTD: What inspired you to create the Plume Lash & Brow Enhancing Serum?
LB: I created Plume after having significant post-partum hair and lash loss. I was a glamour girl who did not want to go without any piece of her glam, especially my lashes! After chemical-based serums gave me serious side effects, I decided I would take matters into my own hands and grow back my lashes naturally!
WTD: How did you become interested in working with natural products and why is it so important to you for your Plume serum to be 100% natural?
LB: After experiencing severe side effects from chemical-based lash growth products, I dove into researching more about the ingredients in some of my everyday beauty products. I was astounded to learn that some of the most commonplace ingredients in our cosmetics are known health hazards – high in carcinogens, harmful to reproductive systems, and with negative impacts to our immune system.
After creating Plume, I realized that these chemicals are not at all necessary to create the gorgeous effects we cherish from our favorite beauty products. These same effects are completely possible with natural, pure, non-synthetic ingredients. Women should not have to choose between beauty and safety.
I believe wholeheartedly in the idea of Beauty Without Sacrifice – there are so many fantastic, highly effective natural products available nowadays that will nourish, protect, and beautify our skin, hair, nails, and eyelashes(!) without endangering our health.
WTD: What guidelines do you have in place to make sure that the ingredients in your serum meet your manufacturing standards?
LB: We hold our suppliers to the same standards that we set for our own company; sustainable and ethical business practices, cruelty free / PETA membership, and commitment to delivering on what is promised (and backing it up). We also test all suppliers before we commit to anything long term. We curate our suppliers the way clean beauty enthusiasts curate their favorite beauty products.
WTD: What changes and trends have you seen in the healthy beauty movement over the last few years?
LB: Quality of, and access to, information for sure. Consumers now have access to virtually unlimited information about products and ingredients, and with so many helpful resources (like the Think Dirty App, for example), it really levels the playing field – people can make choices for them themselves with independent data rather than being force-fed biased marketing material and hoping for the best.
There is also a shift towards curation of best-in-class products by savvy retailers. Retailers like Credo Beauty, Detox Market, Beauty Heroes, EcoDiva Beauty, and Safe n Chic are doing an excellent job of screening the industry for only the very best products for their customers, allowing those customers to have confidence that they are choosing from only truly clean, exceptionally high quality options.
WTD: How can we be more conscious beauty consumers?
LB: First and foremost, educate yourself. By using apps like Think Dirty, Environmental Working Group (and Skin Deep), and Safe Cosmetics, you can access independent data on exactly what is in the products you’re using or considering using. Then, as your choices reflect a more conscious approach to consuming and you’re proud of what your buying, share the knowledge! It’s always appreciated when a beauty tip comes from a friend or loved one who can be trusted.
WTD: What’s next for Plume?
LB: We are very excited to be expanding our product line in 2017!
In spring we will be launching our 100% natural Nourish & Define Brow Pomade. This product is infused with some actives from our award-winning Plume Lash & Brow Enhancing Serum and will promote the growth of your brows while adding professional-level definition and color.
We will also be launching our 100% natural Nourish & Amplify mascara in late 2017 that will not only lengthen lashes with extending fibers, but will promote long-term growth and thickness with some active ingredients from our Plume Lash & Brow Enhancing Serum.
WTD: What’s exciting you most right now about the natural beauty industry?
LB: The natural beauty community that is spreading every day is such an inclusive, genuine, innovative group of companies, bloggers, and green beauty aficionados! It’s very inspiring to be a part of this circle that is constantly pushing the green beauty revolution forward – creating new and exciting products, educating women about ingredient safety and exciting new developments, and pushing for higher ingredient standards and regulation in the beauty and personal care industry.
Actively helping the industry move from “beauty at any cost” to beauty without sacrifice” is a very exciting place.
WTD: Follow-up – what’s exciting you most right now about the Canadian wellness scene?
LB: Women are becoming more and more conscious of wellness overall – not only with what they put in their bodies but what they’re putting on their bodies. I believe we are on the cusp of a clean-living shift and the best is yet to come. Health and Wellness is now at the forefront of everyone’s mind – whether it be choosing hormone-free/grass-fed meat, taking our daily probiotic, or dropping by our favourite restorative yoga class.
For more information on Plume, and to shop the serum, click here.
Photo Credit: Plume Hair & Lash Science