Love ClassPass but hate that you can only hit up your fave studio three times a month? Obsessed with the fact that you can sweat it out at pricey studios on the cheap, but feel like you can’t ever get into the peak time classes? We have some great news, straight from the company’s CEO.
ClassPass, which just a few months ago switched to a credits-based pricing system, has heard your concerns and unveiled some big changes to the platform.
The Limit Does Not Exist:
Gone are the days of the three-visit limit. Effective immediately, you can hit up your fave studio as many times as you want per month. Once you’ve exceeded your studio limit, you’ll still be able to book spots there at a higher credit rate.
More Premium Classes:
Cool with hitting up those non-peak classes? With most studios, you’ll be able to book more classes at a lower rate if they’re at less popular times. Want a prime spot in a top studio’s rush-hour class? Those are finally available to you at a higher ClassPass credit cost.
“It’s about choice and empowering the customer with flexibility”
“We now have basically all of the spots, not just the ones the studios know they’re not going to sell,” ClassPass CEO Fritz Lanman told us. “So our customers get more choice. All the spots we had historically are still there but now customers can go to their favourite studios as many times as they want each month. There are these new spots, new inventory that wasn’t on the platform before, and they can now decide if they want to pay a little bit of a premium to go to more peak time spots at popular studios. It’s about choice and empowering the customer with that flexibility.”
ClassPass Credit Rollover:
Work or life (or just a serious need to bond with your couch and a pint of Halo Top) got in the way of your studio routine last month? Instead of your membership fee becoming a donation to ClassPass, you can now rollover up to 10 ClassPass credits each month to use the following month.
What’s Up Next for ClassPass?
The ClassPass credit system isn’t just in place to enhance your studio booking experience, Lanman told us.
“The other reason we were psyched to add the credits system is because it would allow us to add other types of experiences,” he explained. “We are doing a test in New York where we’ve added different wellness experiences like massage, cryotherapy, facials, acupuncture. Certainly we wouldn’t have been able to afford to put a massage on the platform when you’re just spending class credits, so we needed to have our own virtual currency to unlock the ability to put all these different experiences on the platform and give our customers more choice in how they want to spend their fitness budget with us.”
“Our mission is to connect people to inspiring experiences and help them become the best healthiest happiest versions of themselves. We think that goes way beyond studio fitness.”
While the wellness booking is in the very early testing phase (just a small subset of New York City users have access to it right now), ClassPass hopes to expand this to all participating cities in the future.
“Our mission is to connect people to inspiring experiences and help them become the best healthiest happiest versions of themselves,” Lanman continued. “We think that goes way beyond studio fitness, so we’ve signaled our ambitions with this wellness test, but we don’t know if it’s going to work. We’re pretty fired up about it and we’re pretty confident that we will be able to figure out how bring these different types of experiences, not just in wellness but also beyond, into the ClassPass app at some point.”
Can’t commit to the commute from Leslieville to King West for a sweat sesh? Wish you could be at one of NYC’s coolest studios for next workout? Short of inventing a way to teleport you in your finest athleisure to the studio of your choice, ClassPass has come up with a way to get you close to the action. Enter: ClassPass Live.
Once you sign up for the standalone subscription service ($10 a month for existing subscribers and $15 for new customers), ClassPass will send you a heart rate monitor and Google Chromecast to hook you into the action at participating studios.
While the initial rollout of ClassPass Live won’t include Canada, the brand hopes to expand the live video platform here in the future.
“It’s just another example of how we are setting ourselves up to continue to find ways to better serve customers, and help them become the best versions of themselves,” Lanman explained.