It’s the central organ of your nervous system. It’s in control of most of the activities in your body. It’s responsible for interpreting and analyzing sensory information. It’s… wrapped in brightly-colored yarn and sprouting plants?
The TELUS Health Brain Project, the large-scale outdoor exhibit that aims to bring brain health to the forefront of the conversation, is headed back to the streets of Toronto for the second time. This year, 100 brain sculptures designed by a select group of artists, personalities, and celebrities will be scattered across the city in more than 50 locations including Nathan Phillips Square, The Distillery District, Brookfield Place, Union Station and other key landmarks.
Beginning on July 11 (and running through August 31), brains adorned with and sculpted out of various mediums by artists including “yarn bomber” London Kaye, artist and tattooed “living skeleton” Zombie Boy, jewelry designer Kara Ross, will bring brain health to top of mind for locals and tourists alike.
This year, in honour of Canada’s 150th, a number of brains will be designed and inspired by iconic Canadians including Wayne Gretzky, news anchor Peter Mansbridge, and musician John Mann.
At a media preview of the Brain Project, co-chair Erica Godfrey explained part of the motivation behind the initiative.
“Every single person has a brain, and we all have a brain that’s aging, so we need to figure out how to take care of them so that, as we get older, our brain stays healthy as long as we can,” she explained.
Funds raised through the project are donated to Baycrest Health Sciences, in support of care, research, education and innovation in the fields of aging and brain health. In its inaugural year, the Brain Project raised more than $1.3 million.
To learn more about the Brain Project, read about the artists, and find out where there’s a brain near you, visit their site, @TheBrainProj (Twitter), and @TheBrainProject_ (Instagram).