You know that collagen is good for your hair and skin. And that a quality probiotic improves your microbiome. But short of a morning Bulletproof and some well-placed adaptogens, how often do you think of brain health as a part of a wellness-focused lifestyle? For the third year in a row, The Brain Project aims to make the topic impossible to ignore.
Beginning July 4, The Brain Project (this year titled The Yogen Früz Pinkberry Brain Project, thanks to a new sponsor) will once again take to the streets of our city with brightly colored, artist-created brain sculptures, in an effort to bring awareness to the topic of brain health and raise funds for Baycrest in support of care, research, education and innovation in the fields of aging and brain health. The Project aims to raise over $1 million this year to add to the $2.3 million it has raised to date.
This year’s collection features sculptures designed by artists, celebrities, and thought leaders from across North America. Works by marquee names like DJ Steve Aoki and digital lifestyle influencers Cailli and Sam Beckerman, as well as a host of other artists, will be on display through August 31 in various locations including Nathan Phillips Square, The Distillery District, Brookfield Place, Union Station, and other landmarks.
The works have inspiring messages like Dan Tanenbaum’s “Gear Head” made up of tiny watch gears, which suggests “watches should serve as a reminder that we must be the engineers of our lies, doing what is right in life and persevering to leave all things better than when we first came upon them.” Sarah Skrlj’s “Faded and Floral” shows fading florals to represent the slow deterioration of the brain due to Alzheimer’s.”On the surface everything seems ok,” she writes of her piece, “yet on the inside, the recent memories slowly fade away.”
All images courtesy The Brain Project. Lead image is of the brain created by Cailli and Sam Beckerman